Fashion News
The The Trend Mag guide to
Fashion News
Fashion News covers the money attached to prediction: inventory commitments, markdown rates, canceled orders, forecasting contracts and the cost of reading a season badly. Reporting uses retail results and industry figures. Meant for readers who answer for a buying decision made a year in advance.
The commercial side of prediction: inventory bets, markdown rates, agency contracts, licensing, and the margin damage caused by a misread season.
Fashion News
How WGSN Built a Trend-Forecasting Business Beyond Fashion
Founded in 1998 to sell fashion trend calls, WGSN has since added food and drink forecasting, consumer-insight publishing and daily brand data — a diversification the company's own launch record traces sector by sector.
Fashion News
A Year Into the Post-Wintour Vogue, the Media Map Has Been Redrawn
Chloé Malle's ascent to head of editorial content at American Vogue closed the industry's longest-running era and set the template every fashion desk now copies: editors as platform builders.
Fashion News
The Flagship Comeback Is the Quiet Story of Mid-2026 Retail
Issey Miyake opened on Madison Avenue in May, Alo is planting sanctuaries on the Riviera, and the death of the big store — predicted for a decade — has been formally cancelled.
Fashion News
Where AI Actually Sits in the Fashion Workflow This Year
Stripped of the launch-event language, generative tools in 2026 cluster in three working jobs — variation, visualization and inventory — and the atelier's core decisions remain human.
Fashion News
Early Summer Brings the Quiet End of the Reshuffle's First Act
Drew Henry takes Courrèges in May, Meryll Rogge waits on her Marni debut, and the season's last open seats fill without fanfare — the sign of a market cooling from frenzy to fit.
Fashion News
First-Quarter Results Split the Luxury Groups Into Two Speeds
Hermès grew six percent on constant exchange rates while Kering slid six percent and LVMH managed one percent organic — and the Middle East conflict, not taste, decided the quarter's spread.
Fashion News
Resale Stops Being a Side Channel as Partnerships Reshape Secondhand Luxury
With secondhand forecast to grow two to three times faster than first-hand fashion through 2027, brands are signing platform partnerships — and discovering the data matters more than the margin.
Fashion News
The EU's Product Passport Year Arrives, and Fashion's Data Bills Come Due
With the textile delegated act expected around 2027, 2026 is the compliance window: brands are building traceability systems now for rules that will bind every garment sold in the EU.
Fashion News
The Autumn 2026 Fashion Calendar Tightens, and the Schedule Itself Became the Story
Copenhagen opened the season in January, Milan and Paris now overlap by a day, and the trade is treating calendar drift as an economic variable, not a clerical detail.