Forecasting
Trend Forecasting Models Explained for Curious Readers
Trend forecasting turns scattered signals into informed guesses. The main models in plain language, from pattern spotting to long-range planning and AI.
Forecasting
Forecasting explains the discipline itself: where practitioners source data, how far ahead a call can hold, what a color council decides, and how confidence ought to be stated. Old forecasts are revisited and scored here, wrong ones included. For people who forecast professionally or buy the output.
Forecasting
Forecasting Research Institute: What Trend Researchers Do Behind Closed Doors
Signals, weak data, and the slow work of turning noise into a named direction.
Forecasting
Forecasting Meaning: How Fashion Forecasters Actually Predict Next Season
Runway counts, street photography and fabric reports feed a research pipeline that runs years ahead of the racks.
Forecasting
How Trend Forecasting Actually Works, From Runway Counts to Retail Data
Forecasting agencies sell synthesis — runway tallies, retail data, and cultural signals combined into reports bought two years ahead of the selling season.
Forecasting
How a Color Becomes the Color of the Year
A committee inside the Pantone Color Institute spends roughly nine months reading signals before it names one hue for the coming year — and the industry calendar bends around the result.
Forecasting
The Luminous Blue Turn For Spring 2027
WGSN and Coloro have named Luminous Blue their Colour of the Year for 2027, leading an S/S 27 palette built around a single stated idea: interconnectedness.