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Spring 2027 Runways Declare the Maximalist Turn, According to W Magazine

Twelve trends from New York, London, Milan and Paris mark the season the quiet-luxury era visibly ended.

Yuna Park

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Royalties, minimum guarantees, and approval clauses decide who profits when a designer name lands on a perfume bottle.

Yuna Park

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Long before a runway show makes headlines, the cloth behind it has already been chosen at an industry fair most outsiders never hear about.

Yuna Park

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Critic language is a code. Once you know what 'cohesive' and 'commercial' actually signal, a review tells you more than its star rating ever will.

Noor Rahimi