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Author

Noor Rahimi

Business Correspondent

Noor Rahimi covers Beauty News, Ingredients and Beauty.

Articles by Noor Rahimi

How Cloud Dancer Became Pantone's Color for 2026

How Cloud Dancer Became Pantone's Color for 2026

Noor Rahimi

How a Hue Becomes 'The Color of the Year,' Explained

How a Hue Becomes 'The Color of the Year,' Explained

Noor Rahimi

How WGSN Built a Trend-Forecasting Business Beyond Fashion

How WGSN Built a Trend-Forecasting Business Beyond Fashion

Noor Rahimi

Backstage styling rack with numbered looks, garment bags and polaroid cards in warm light

Why Celebrity Stylists Are Hidden Forecasters

Noor Rahimi

Designer pinning fabric on a dress form in a sunlit Paris studio

Early Summer Brings the Quiet End of the Reshuffle's First Act

Noor Rahimi

Vintage shop aisle with early 2000s clothing racks under warm fluorescent light

Why Nostalgia Runs On A Twenty Year Loop

Noor Rahimi

Timeline chart tracing five television wardrobe moments to retail trend waves

What TV Costume Designers Change In Fashion

Noor Rahimi

Women in matching athletic wear walking through a city park after morning exercise

How Sportswear Took Over The Wardrobe

Noor Rahimi

Empty fashion week venue with rows of white seats and photographers gathering before a show

Three Debuts Make February 2026 the Season to Watch

Noor Rahimi

Fashion editors in dark coats filing past a couture atelier entrance on a winter morning

The Creative-Director Reshuffle Settles Into Place in 2026

Noor Rahimi

Black leather trench coat on a wooden hanger beside narrow sunglasses

How Films Set Fashion Directions

Noor Rahimi