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Author

Noor Rahimi

Business Correspondent

Noor Rahimi covers Beauty News, Ingredients and Beauty.

Articles by Noor Rahimi

How Fandoms Become Cultures of Their Own

How Fandoms Become Cultures of Their Own

Noor Rahimi

Fashion Show Season Explained: Who Shows and Why

Fashion Week Schedule — Fashion Show Season Explained: Who Shows and Why

Noor Rahimi

Ilona Bizikova

ILONA BIZIKOVA: FROM SOCHI TO PARIS — HOW RUNWAY IS MAKING ITS MARK ON THE STAGE

Noor Rahimi

Culture Shock, Explained: Why New Places Feel So Strange

Culture Shock, Explained: Why New Places Feel So Strange

Noor Rahimi

How to Read a Fashion Collection Review Like an Editor

How to Read a Fashion Collection Review Like an Editor

Noor Rahimi

Why Culture Club's Gender-Bending Style Still Shapes Pop Dressing

Why Culture Club's Gender-Bending Style Still Shapes Pop Dressing

Noor Rahimi

Color of the Year: Who Decides and How It Pays Off

Color of the Year: Who Decides and How It Pays Off

Noor Rahimi

When Forecasts Fail: Why Predictions Go Wrong

Forecasting Methods — When Forecasts Fail: Why Predictions Go Wrong

Noor Rahimi

Trend Forecasting Models Explained for Curious Readers

Trend Forecasting Models Explained for Curious Readers

Noor Rahimi

Why Music Scenes Always Predict the Next Big Aesthetic

Music and Fashion: Why Music Scenes Always Predict the Next Big Aesthetic

Noor Rahimi

How Political Merch Became a Wardrobe Category

How Political Merch Became a Wardrobe Category

Noor Rahimi

How Cloud Dancer Became Pantone's Color for 2026

How Cloud Dancer Became Pantone's Color for 2026

Noor Rahimi

How a Hue Becomes 'The Color of the Year,' Explained

How a Hue Becomes 'The Color of the Year,' Explained

Noor Rahimi

How WGSN Built a Trend-Forecasting Business Beyond Fashion

How WGSN Built a Trend-Forecasting Business Beyond Fashion

Noor Rahimi

Backstage styling rack with numbered looks, garment bags and polaroid cards in warm light

Why Celebrity Stylists Are Hidden Forecasters

Noor Rahimi

Designer pinning fabric on a dress form in a sunlit Paris studio

Early Summer Brings the Quiet End of the Reshuffle's First Act

Noor Rahimi

Vintage shop aisle with early 2000s clothing racks under warm fluorescent light

Why Nostalgia Runs On A Twenty Year Loop

Noor Rahimi

Timeline chart tracing five television wardrobe moments to retail trend waves

What TV Costume Designers Change In Fashion

Noor Rahimi

Women in matching athletic wear walking through a city park after morning exercise

How Sportswear Took Over The Wardrobe

Noor Rahimi

Empty fashion week venue with rows of white seats and photographers gathering before a show

Three Debuts Make February 2026 the Season to Watch

Noor Rahimi

Fashion editors in dark coats filing past a couture atelier entrance on a winter morning

The Creative-Director Reshuffle Settles Into Place in 2026

Noor Rahimi

Black leather trench coat on a wooden hanger beside narrow sunglasses

How Films Set Fashion Directions

Noor Rahimi